Online Shopping Flavour Of This Season: Paisabazaar

Approximately 85 per cent of credit card users said they planned their festive shopping specifically around these e-commerce sales, to capitalize on credit card-based offers and other discounts

The latest survey by Paisabazaar, India’s largest marketplace for consumer credit and free credit score platform, revealed a strong consumer preference for online shopping during festive season.

More than 48 per cent of respondents who used credit cards for their festive shopping chose only e-commerce platforms, another 45 per cent shopped majorly online with some purchases at physical stores, whereas only seven per cent said they preferred in-store shopping, making online platforms a clear choice for the majority.

This trend is attributed to attractive discounts and deals offered by e-commerce platforms like Amazon and Flipkart during their festive season sales. Approximately 85 per cent of credit card users said they planned their festive shopping specifically around these e-commerce sales, to capitalize on credit card-based offers and other discounts.The survey found that over 80 per cent of the respondents benefited from discounts and offers on their credit card on e-commerce platforms, compared to just 11 per cent who took advantage of offers on their cards at physical stores, further underlining the preference for online channels. Just nine per cent said they did not find any major offers on their credit cards this festive season.

Rohit Chhibbar, head of credit cCards, Paisabazaar, said, “The shift towards online shopping during the festive season reflects a clear consumer preference for convenience and value, driven by attractive credit card offers on major e-commerce platforms. From high cashback to no-cost EMI options, credit cards are now empowering consumers to access greater value in their purchases, which ultimately strengthens the ecosystem of digital transactions and customer loyalty. At Paisabazaar, we are committed to enable our consumers choose the right cards and make informed decisions in usage to make most of the benefits.”